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General

Yahoo selects IMS to drive Latin American ad sales

Monday 20 June 2016 | 08:31 CET | News
Yahoo has announced the appointment of IMS Internet Media Services (IMS) to help boost its advertising sales in Spanish-speaking Latin America. IMS, a joint venture with Sony Pictures Television and a leading digital marketing and communications company, will provide a number of offerings on behalf of Yahoo to clients in Latin America, including high-impact premium formats for brand building and content marketing, and audience display and video to reach more relevant audiences across Yahoo sites, apps and third-party inventory.

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Categories: General
Companies: Sony Pictures Television / Yahoo
Countries: Latin America
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