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Yahoo to acquire video ad platform BrightRoll

Wednesday 12 November 2014 | 09:06 CET | News
Yahoo has agreed to acquire BrightRoll, a programmatic video advertising platform, for around USD 640 million in cash. The deal will combine Yahoo's premium desktop and mobile video advertising inventory with BrightRoll's programmatic video platform and publisher relationships. The transaction is subject to the usual regulatory conditions. Yahoo expects the buy to add to EBITDA. Brightroll is forecast to record over USD 100 million in revenues this year. The acquisition is in line with Yahoo's strategy of focusing on search, communications and digital content through growth in mobile, social,

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Categories: Internet
Companies: Yahoo
Countries: United States / World
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