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General

Yoigo launches social action initiative

Wednesday 21 November 2018 | 11:48 CET | News
The Yoigo brand of Spanish operator Masmovil has announced the launch of a platform together with the consultancy Innuba to encourage consumers to make a difference and change the world for the better. The social action platform is called "Pienso, luego actuo" ("I think, therefore I act") and is described as an extension of "Branded Content" into a new concept defined as "Branded Doing". The corresponding website includes a number of video stories, with users urged to click on a link to show solidarity with the initiatives by sharing, donating or collaborating as volunteers.

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Categories: General
Companies: Masmovil / Yoigo
Countries: Spain
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