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YouTube reaching saturation in Germany among digital natives as viewers migrate to mobile

Tuesday 23 January 2018 | 13:58 CET | News
Nearly half of Germany's population (48.7 percent) will watch a video via YouTube's website or app at least once a month in 2018, to eMarketer's first YouTube and mobile video forecast. The study found that 39.9 million people in Germany will use YouTube "regularly", making it the most popular digital video platform in the country. YouTube is also nearing saturation in Germany among digital viewers, with 93.7 percent of this group viewing the platform this year, according to eMarketer's forecast.

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Categories: Internet / Mobile & Wireless
Companies: Facebook / Instagram / WhatsApp / YouTube
Countries: Germany
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