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General

YuMe acquires Crowd Science

Thursday 17 January 2013 | 13:07 CET | News
Video ad network YuMe has acquired Crowd Science, an audience targeting technology company. YuMe has also acquired Citrus, Crowd Science's audience measurement and targeting platform that builds on the capacities of Audience Amplifier, YuMe's technology used to enhance audience reach and targeting across video devices. This technology will allow brand advertisers to target more segments and provide insights into brand-receptive audiences. In addition to the technology, with this acquisition YuMe is also making additions to their engineering and marketing research teams.

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Categories: General
Companies: Crowd Science / YuMe
Countries: World
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