YuMe appoints De Passorio as country manager, France

Monday 19 May 2014 | 11:16 CET | News
Digital video brand advertising company YuMe has appointed Philippe de Passorio as its new country manager for France. De Passorio joined augmented reality advertising solutions company Total Immersion in 2006 as vice president of marketing and sales, EMEA, before setting up the company's Asian headquarters in Hong Kong in 2009. Four years later he co-founded the viral marketing platform Stampeo, which was recently acquired. "French TV brand advertisers face the exact issue every TV brand advertiser faces – audiences who are increasingly distracted and fragmented," said de Passorio. "I'm

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Categories: Internet
Companies: YuMe
Countries: France
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