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YuMe launches Household Targeting for brand advertisers

Wednesday 10 July 2013 | 14:27 CET | News
Video ad network YuMe has launched its multi-screen Household Targeting service to help brand advertisers reach members of the home via video ads, with Hyundai and its agency Initiative as the official launch partner. This technology will deliver 100 percent interactive video ads across all connected screens in a household with YuMe's Connected Audience Network, reaching more than 147 million video viewers, in the United States. Hyundai, in conjunction with advertising agency Innocean and global communications network Initiative, is amongst the first brand advertisers to use YuMe's Household

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Categories: Internet
Companies: Hyundai / YuMe
Countries: Europe / United States
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