0
Broadband

YuMe launches Household Targeting service in UK

Thursday 26 September 2013 | 12:09 CET | News
Provider of digital video brand advertising services YuMe has launched its multi-screen Household Targeting (HHT) service in the UK, helping brand advertisers reach members of the home via video ads. This offering provides interactive video ad delivery on connected devices. The technology will also allow YuMe to customise video creative and format it for any device. As an added value to customers, YuMe's HHT also provides retargeting to reach members of the household even when they leave their home. Once YuMe identifies household devices, the technology can continue to deliver focused

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Categories: Internet
Companies: YuMe
Countries: United Kingdom
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

YuMe partners with Vestel in O2 UK connected TV ad drive

Published 18 Nov 2014 13:20 CET | United Kingdom
Digital video brand advertising software and services provider YuMe has formed an exclusive partnership with TV manufacturer ...

YuMe opens office in Germany

Published 06 Dec 2013 07:05 CET | Germany
YuMe, a provider of digital brand advertising software and services, announced its German market entry. It had recently held its ...

YuMe powers Vodafone's interactive ad campaign in Spain

Published 05 Dec 2013 11:11 CET | Spain
YuMe, a provider of digital brand advertising software and services, has developed an interactive Vodafone campaign for both web ...





Calendar   /   Industry Events

18 Oct Apple Event
19 Oct A1 Telekom Austria Q3 2021
19 Oct Tele2 Q3 2021
19 Oct Netflix Q3 2021
19 Oct Iridium Q3 2021
19 Oct Arm DevSummit
19 Oct Pixel Fall Launch
19 Oct Arm DevSummit
20 Oct Crown Castle Q3
20 Oct Verizon Q3 2021
20 Oct Elisa Q3 results
20 Oct Bango strategy day
20 Oct Samsung Unpacked Part 2
21 Oct AT&T Q3 2021
21 Oct Orange Belgium Q3 2021
21 Oct Telenor Q3 2021
21 Oct Intel Q3
21 Oct Telia Q3 results
21 Oct Snap Q3
22 Oct Doro Q3 results
22 Oct Ericsson Q3 2021
::: More Calendar Items