YuMe launches Household Targeting service in UK

Thursday 26 September 2013 | 12:09 CET | News
Provider of digital video brand advertising services YuMe has launched its multi-screen Household Targeting (HHT) service in the UK, helping brand advertisers reach members of the home via video ads. This offering provides interactive video ad delivery on connected devices. The technology will also allow YuMe to customise video creative and format it for any device. As an added value to customers, YuMe's HHT also provides retargeting to reach members of the household even when they leave their home. Once YuMe identifies household devices, the technology can continue to deliver focused

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Categories: Internet
Companies: YuMe
Countries: United Kingdom
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