YuMe partners with Vestel in O2 UK connected TV ad drive

Tuesday 18 November 2014 | 13:20 CET | News
Digital video brand advertising software and services provider YuMe has formed an exclusive partnership with TV manufacturer Vestel and launched a branding campaign for O2 UK through YuMe Captivate, its new ad unit specifically for connected TVs. O2 is the first company work with YuMe Captivate and the first European brand to run ads on Vestel SmartTVs. The O2 connected TV campaign runs through November to raise awareness that O2 provides and facilitates smart tech including tablets, smartphones and wearables. YouMe Captivate can be used in all connected TV advertising spaces, including

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Categories: Internet
Companies: O2 UK / Vestel / YuMe
Countries: United Kingdom
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