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ZDF unlikely to negotiate new Olympics deal

Wednesday 29 June 2016 | 13:33 CET | News
German public broadcasters will show the Olympic Games live for the last time this summer unless the channels find an agreement with the new rights holder Discovery. ZDF's head of TV advertisement, Hans-Joachim Strauch, signalled that a deal will fail due to commercialisation of the event and the high price of the rights, Wuv.de reports.

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Categories: Broadcast & Satellite
Companies: ZDF
Countries: Germany
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