Press Release

Dutch quad-play households grow to 775,000 in Q1; multi-play market worth EUR 1 bln

Houten, The Netherlands, 21 June 2016 - The number of Dutch households with quad-play subscriptions, including both fixed and mobile services, grew to 775,000 at the end of March 2016, according to Telecompaper's Dutch Consumer Multiplay Market report. More than 11 percent of all broadband subscriptions were part of quad-play plans at the end of Q1 2016, up from 7.3 percent a year earlier.

The greater number of quad-play subscribers is also leading to an increase in associated revenues. The 4P revenues increased to 17 percent of all multiplay revenues in the market, from almost 11 percent a year ago.

While quad-play is growing, the majority of households are still on triple-play subscriptions, with 3.9 million households in the Netherlands combining three services (fixed or mobile) at one provider. The number of triple-play households is decreasing slowly as more households select quad-play.

The report also shows that the share of households with dual-play plans is falling, after peaking in the fourth quarter of 2014. The combination broadband and fixed telephony is becoming less common, in favour of more subscriptions combining broadband and TV or mobile telephony.

KPN is the largest quad-play provider, with a market share of 87 percent, and number two Ziggo follows at a distance with almost 11 percent. On the triple-play market, Ziggo is the largest provider with 62 percent of subscriptions, followed by KPN at 27 percent. The remaining 11 percent is divided among Caiw, M7, Tele2, Delta and Vodafone.

Total revenue generated by Dutch telecom operators from multiplay subscriptions grew to EUR 999 million in the first quarter of 2016, up by 4.9 percent year-on-year. The revenue growth was driven by an increase in the number of broadband households signing up for multiplay services as well as households moving from triple-play to quad-play.

About the report

Dual-, triple- and quad-plays are commonplace these days in the Netherlands. To help better understand this market segment, Telecompaper publishes the quarterly report Dutch Consumer Multiplay Market. The report gives a comprehensive overview of the Dutch multi-play market. It includes analysis of subscriber numbers for various types of multi-play with broadband as the main component at the eight largest providers on the Dutch market. In addition, the report offers analysis of service revenues from the various multiplays and market shares for the eight providers. The report is available for EUR 2,500.


Telecompaper is a respected, independent market researcher and news agency focusing on the national and international Technology, Media and Telecom (TMT) sector. Telecompaper provides its customers with information, insight, analysis and news. National and international businesses, organisations and government bodies use our information to make decisions across all organisational levels and to help develop their policies. For more information, please visit our website at:www.telecompaper.com.


Kamiel Albrecht or Ed Achterberg
Phone: +31 30 6349600
Email: kamiel@telecompaper.com or Ed@telecompaper.com

Categories: BroadcastFixedInternetMobile
Countries: Netherlands