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Press Release

KPN, Telfort gain share over Ziggo in growing Dutch triple-play market

Houten, The Netherlands, 23 September 2016 - The share of Dutch households with triple- or quad-play telecom subscriptions continues to grow, reaching 65 percent in the second quarter of 2016 compared to 61 percent a year earlier. Quad-play shows the biggest growth, up 4 percentage points over the past year, and especially KPN and Telfort have been successful in attracting quad-play subscribers, according to Telecompaper's latest 'Triple Play Insights' report.

 The share of Dutch households with triple- or quad-play telecom subscriptions continues to grow, reaching 65 percent in the second quarter of 2016 compared to 61 percent a year earlier. Quad-play shows the biggest growth, up 4 percentage points over the past year, and especially KPN and Telfort have been successful in attracting quad-play subscribers, according to Telecompaper's latest ‘Triple Play Insights’ report.

Most consumers are satisfied with their subscription: 81% say they don't want to change anything about it, the survey conducted during Q2 2016 by the Telecompaper Consumer Panel found. One in ten (9%) triple- or quad-play subscribers want a cheaper subscription, and 6 percent want to change provider. Four percent would consider cancelling their fixed telephony subscription.

The most important reason to choose a triple- or quad play package is the monthly costs; three out of ten Dutch consumers mentioned this reason. Reasons related to TV (available channels, image/signal quality) are important for 18 percent of triple-play customers when choosing a package. The survey also found that 15 percent of triple-play customers intend to take a subscription to extra channels or a 'plus' package. The most popular option is Netflix; 5 percent said they intend to take a subscription to the streaming service in the next six months.

Market leader Ziggo serves over half of the triple-play market. However, over the past few years this market share has decreased steadily: Ziggo lost two percentage points of market share in the past year and six points over the past two years. KPN and Telfort’s shares are still much smaller than Ziggo’s, but are growing. KPN now serves over a quarter of the triple-play market (up 3 percentage points over the past year), and Telfort serves almost one in ten households (up 2 points over the past year).

In line with these findings, KPN and Telfort both have a positive Net Promoter Score (11 and 8, respectively) from their triple-play customers. In contrast, Ziggo’s NPS is negative (-7), although has improved slightly compared to a year ago. The survey shows that the average NPS across all triple-play providers is -1.

Note to editors

The report ‘Triple Play Insights Q2 2016’ provides extensive information on the triple-play market in the Netherlands, characteristics of the triple-play customer, purchase factors, sales channels, churn, usage, NPS, considered package changes, OTT services, apps used on smart TV and household devices. Most results are shown for the following providers: Ziggo, KPN, Telfort, XS4ALL, Tele2, Online.nl and ZeelandNet (Delta). The full report is now available for EUR 4,025.

Telecompaper

Telecompaper is a respected, independent market researcher and news agency focusing on the national and international Technology, Media and Telecom (TMT) sector. Telecompaper provides its customers with information, insight, analysis and news. National and international businesses, organisations and government bodies use our information to make decisions across all organisational levels and to help develop their policies. For more information, please visit our website at: www.telecompaper.com.

Contact

Sanne de Bruyckere / Monique van Camerijk - Market Research Analyst
Phone: +31 30 634 96 00
E-mail: sanne@telecompaper.com / monique@telecompaper.com



Categories: FixedInternetMobile
Countries: Netherlands



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