Press Release

Linear TV falls to 39% of total video viewing time in Netherlands

Houten, The Netherlands, 02 September 2015 - Watching TV as it's broadcast is still the most popular way of consuming video in the Netherlands, with linear TV taking up an average two hours per day. At the same time, Dutch consumers are now devoting on average over 60 percent of their total viewing time to other ways of watching video, according to the latest version of the 'Dutch Consumer Video Behaviour' report from Telecompaper.

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Other methods of consuming video, such as recorded programmes, internet, downloads/DVDs and on-demand video, have become more popular in the past half year, accounting together for an average 140 minutes of viewing per day. As a result, 61 percent of viewing time now goes to non-linear video content. That’s up up from 53 percent six months ago. 

The figures come from a survey of 6,600 Dutch consumers aged 12-80 during the second quarter of 2015 by the Telecompaper Consumer Panel. The survey found that watching live TV is still by far the most popular way to consume video content, accounting on average for almost two hours a day. However, there are large differences across age groups. People 50 or older spend about 140 minutes a day on average watching live TV, while teenagers (12 up to 20 years old) only watch 68 minutes of live TV a day.

The research also shows that a quarter of Dutch households subscribe to a plus package of extra channels, on top of their basic TV subscription. This equals 1.87 million Dutch households. The plus package shows steady growth over the past two years and is by far the most popular video add-on in the Netherlands. Its share is up from 16 percent of households in the first quarter of 2013, meaning growth of almost 10 percent points in two years. FOX Sports comes second among TV options, with 8 percent of Dutch households subscribed to the Fox Sports Eredivise and/or International packages.

Note to editors

The above research is available in the Telecompaper report ‘Dutch Consumer Video Behaviour Q2 2015’. The report includes extensive information on video consumers, their devices and subscription services, and time spent on TV and OTT content. OTT services are delivered over the internet, rather than through a traditional TV subscription. In the report the following theme channels and OTT video services are included: Netflix, Film1, Sport1, HBO, FOX Sports, NLziet, Videoland Unlimited, MyPrime and plus packages offered by broadcast providers. The full report is now available for EUR 3,000.


Telecompaper is an independent research company. We publish the latest information about the global telecom industry and provide our international customers with need-to-know information and market insight via news feeds, newsletters, research and advisory services. Telecompaper has its main office in Houten (the Netherlands). The company was established in June 2000. More information can be found on our website: www.telecompaper.com.


Rianne Bosman
Market Research Analyst
Phone: 030 – 634 96 00
Email: rianne@telecompaper.com

Categories: BroadcastInternet
Countries: Netherlands

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