0

Press Release

Majority of the elderly in the Netherlands has a smartphone

Houten, The Netherlands, 19 June 2015 - The smartphone penetration grows still rapidly in the Netherlands according to Telecompaper's report 'Dutch Smartphone User' of Q1 2015. The research indicates a total growth of almost ten percentage points for last year where the smartphone penetration among the elderly (65-80 year olds) crossed the 50 percent line. It also reveals that Apple's share in the smartphone market increased and activities on the smartphone that involve the need for internet/data are becoming more popular.

The smartphone penetration in the Netherlands still shows an increasing line. In the past year the smartphone penetration even grew with nine percentage points. In the first quarter of 2015 more than eight out of ten Dutch consumers had a smartphone (81%). A year ago this was still 72 percent. The increase is mainly caused by the growth among the 50+ age groups (50-64 and 65-80 year olds), both age groups showed a growth of more than ten percentage points. Currently, a majority of the elderly (65-80 year olds) owns a smartphone (54%), a year ago this was just four out of ten (40%). In contrast, the smartphone penetration of the age groups 12 to 30 year olds is flattening, with already a very high penetration of more than nine out of ten consumers (>95%).

The research also shows that the share of smartphone users with an Apple smartphone was still growing. Apple holds in the first quarter of 2015 a quarter of the smartphone market (25%). Samsung dominates in the smartphone market with a market share of almost 50 percent (47%). Meaning, the Dutch smartphone market is still dominated by the brands Samsung and Apple with more than 70 percent of the Dutch smartphone market. Sony, LG, Huawei and HTC together have 19 percent of the total market share. The remaining 9 percent is divided over the smaller brands like Nokia, BlackBerry, Alcatel and Honor.

Furthermore the report reveals that taking pictures and sending a SMS remain the most popular activities among smartphone users. However, it also shows the trend that the popularity of activities on the smartphone that need internet/data increased. Sending and receiving mail, instant messaging and chat, mobile banking and navigation are becoming more popular activities. Activities that need internet are especially popular among Apple users, Nokia smartphone owners still stay far behind. 

The importance of the internet as sales channel in the (smart)phone market shows different trends. The report shows that packages (SIM + smartphone) and separate smartphones are almost half of the time bought online. For separate smartphones the internet share shows a positive trend. In contrast, for packages the internet share is decreasing with 6 percentage point the past year. Further, physical shops remain the number one sales channel for feature phones and are even becoming more and more popular the past year. 

This report is based on the responses of over 12,000 participants in the Telecompaper Consumer Panel during the period January – March 2015. Results are CBS stratified for gender, age (12-80) and education. Every six months, we ask at least 10,000 consumers from our panel about their use of mobile telephony, broadband connections, fixed telephony, tablet and TV, including details on their current situation, purchasing habits, usage and churn.

Note to editors

The Dutch Smartphone User report discusses the following aspects on 60 slides: smartphone penetration, social demographics, handset, purchase, spending & usage, provider and devices.  Most results are shown for the following handset manufacturers: Nokia, Samsung, Sony, LG, HTC, Apple and Huawei. Some results are also shown for models i.e. iPhone 6, Samsung Galaxy S5. Price of the report is EUR 5,900.

Telecompaper

Telecompaper is an independent research company. We publish the latest information about the global telecom industry and provide our international customers with need-to-know information and market insight via news feeds, newsletters, research and advisory services. Telecompaper has its main office in Houten. The company was established in June 2000. More information can be found on our website www.telecompaper.com

Contact

Sanne de Bruyckere
Market Research Analyst
Phone: +31 30 6349600
Email: sanne@telecompaper.com



Categories: Mobile
Countries: Netherlands



Calendar   /   Industry Events

22 Apr NAB Show
24 Apr MVNO World Congress
24 Apr Breko Glasfasermesse
25 Apr AT&T Q1 2017
25 Apr Corning Q1 2017
25 Apr Texas Instruments Q1 2017
25 Apr Juniper Networks Q1 2017
25 Apr Ericsson Q1 2017
25 Apr America Movil Q1 2017
25 Apr Logitech fiscal Q4
25 Apr RingCentral Q1 2017
25 Apr Com Hem Q1 2017
25 Apr FTTH Conference APAC
25 Apr ONUG Spring
26 Apr KPN Q1 2017
26 Apr Orange Poland Q1 2017
26 Apr Teo Q1 2017
26 Apr Mellanox Q1 2017
26 Apr AudioCodes Q1 2017
26 Apr Ooredoo Q1 2017
26 Apr Telia Company Q1 2017
26 Apr ATN Q1 2017
26 Apr ShoreTel fiscal Q3
26 Apr Televisa Q1 2017
26 Apr Citrix Systems Q1 2017
26 Apr BCE Q1 2017
26 Apr Sonus Networks Q1 2017
26 Apr Netgear Q1 2017
26 Apr Millicom Q1 2017
26 Apr Equinix Q1 2017
26 Apr TE Connectivity fiscal Q2
26 Apr Telenet AGM
26 Apr China SDN/NFV Conference
::: More Calendar Items