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Press Release

New Ziggo takes 57% of triple-play market

Houten, The Netherlands, 15 March 2015 - Triple-play subscriptions were used by 59 percent of Dutch households in Q4 2014, up from 50 percent a year and a half ago. Known as 'All-in-one' subscriptions in the Dutch market, a triple-play includes the three fixed services broadband, TV and fixed telephony, all from the same provider. One in twelve of those with triple-play also had a mobile subscription from the same provider (quad-play), according to the latest report from independent market researcher Telecompaper.

More than half of the triple-play customers (57%) get their three fixed services from Ziggo or UPC. Following the merger of the two cable operators, the new Ziggo has a majority of triple-play connections in all provinces except for Zeeland, Flevoland and Gelderland. KPN is second in the national triple-play market with 21 percent of subscribers. Over the past year, Ziggo and UPC lost a small amount of market share, while KPN and its brand Telfort added share.

These figures come from the report ‘Triple Play Insights Q4 2014’, based on a survey of 11,000 Dutch consumers aged 12-80. The survey was conducted during the fourth quarter of 2014 by the Telecompaper Consumer Panel. 

Eight percent of the triple-play customers changed providers during the past twelve months. Almost a third of Telfort’s base became a customer during this period, suggesting the KPN subsidiary is growing. This is reflected in Telfort’s triple-play market share, which increased by 50 percent over the past year.

The vast majority of triple-play customers (79%) don’t want to change anything about their subscription. Five percent are thinking about ending their fixed telephony subscription, turning them into dual-play customers. Four percent are thinking of subscribing to extra theme channels (HBO, FOX Sports, etc). These extra channels may be watched on smart TVs, which are now present in a third of triple-play households. Other devices popular in triple-play households are laptops (83%) and tablets (61%). These mobile devices are connected mainly via Wi-Fi at home. 

Note to editors

The report ‘Triple Play Insights Q4 2014’ provides extensive information on the triple-play market in the Netherlands, characteristics of the triple-play customer, purchase factors, sales channels, usage, NPS, considered package changes and household devices. The full report is now available for EUR 4,025.

Telecompaper

Telecompaper is an independent research company. We publish the latest information about the global telecom industry and provide our international customers with need-to-know information and market insight via news feeds, newsletters, research and advisory services. Telecompaper has its main office in Houten (the Netherlands). The company was established in June 2000. More information can be found on our website: www.telecompaper.com.

Contact

Sanne de Bruyckere 
Market Research Analyst
Phone: +31 619750190



Categories: BroadcastFixedInternet
Countries: Netherlands



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