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Press Release

Quarter of Dutch have Spotify on their smartphones

Houten, The Netherlands, 17 June 2016 - Almost half of Dutch consumers with a smartphone have a music application installed on their device. Music apps are especially popular among teenagers, and men are also more likely than women to have music apps installed. Spotify is on 26 percent of men's smartphones, compared to 23 percent of women in the Netherlands, but Deezer is an exception and installed on more women's phones than men's, according to the latest Dutch Apps Market report from Telecompaper.

The Dutch Apps Market report, based on a survey in May 2016, found that Spotify is the most popular music app, installed on a quarter of Dutch smartphones. Shazam came second, with a fifth of the Dutch having the app on their smartphones. Apple’s iTunes and Google Music tied for third place, while Soundcloud, Apple Music, Deezer and Napster were all on less than 10 percent of smartphones.

Spotify is also the most-used music application. People with Spotify installed use the app on average 15 days a month, compared to an average seven days a month for iTunes. Spotify also scored the highest in perceived quality among users.

The report also found that a fifth of the Dutch have an app for sports information on their smartphones. This type of app has shown a small increase in penetration in the past year. Not surprisingly, sports information apps – such as Voetbal International, Sportnieuws.nl, NUsport and Telesport – are more popular among men. Almost a third (32%) of men have such an app on their phones, compared to less than 10 percent of women (8%). That’s four times more men with sports apps than women.

The sports information apps are less dependent on age, showing a slightly higher penetration only among people in their 20s (27%). Apps providing information on sports were used more often over the past year. In May, average use was 21 days a month, compared to 19 days a year earlier.

Note to editors

The Dutch Apps Market report is a monthly publication that provides insights into mobile applications downloaded by Dutch consumers. It includes details on the use of apps and user satisfaction. The report covers 15 communication apps (including WhatsApp, Facebook and Snapchat), eight mobile banking apps (including ING Mobiel Bankieren and Rabobankieren), 13 video apps (including FOX Sports GO, Netflix and RTL XL), 8 music apps (including Spotify, iTunes and Apple Music) and 21 gaming apps (including Candy Crush (Soda), Angry Birds, Hayday and Wordfeud). The data originates from the Telecompaper Consumer Panel, which surveys 1,750 Dutch consumers each month. The price of the report is EUR 3,950.

It is also possible to purchase a specific part of the report, for example only the part on banking apps. If you are interested in a specific section, please send us an email (research@telecompaper.com).

Telecompaper

Telecompaper is a respected, independent market researcher and news agency focusing on the national and international Technology, Media and Telecom (TMT) sector. Telecompaper provides its customers with information, insight, analysis and news. National and international businesses, organisations and government bodies use our information to make decisions across all organisational levels and to help develop their policies. For more information, please visit our website at www.telecompaper.com.

Contact

Rianne Bosman
Market researcher
Tel: +31 (0)30 6349600
Email: rianne@telecompaper.com



Categories: Mobile
Countries: Netherlands



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