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Press Release

Video applications more popular among Dutch men

Houten, The Netherlands, 13 May 2016 - Houten, The Netherlands, May 13 2016 - Dutch men install video applications more often on their smartphone than women in the Netherlands do. YouTube for example, the most popular video application, is installed on 55 percent of smartphones owned by Dutch men, compared to only 46 percent of Dutch women. The RTL XL application is an exception to the rule, as the broadcaster's app is more often on women's smartphones, according to the May edition of Telecompaper's Dutch Apps Market report.

The latest report shows that the top 3 video applications on smartphones in the Netherlands are YouTube, Netflix and NPO. All three are installed more often by men than women. The number three slot changes if we look at men and women separately; men prefer the Horizon GO application from cable operator Ziggo and women the RTL XL application. While women favour the RTL app, the perceived quality of this application is the lowest of all the measured video apps in the report.

Among other popular app categories, 27 percent of Dutch smartphone users have an eNewspaper application installed. These are also more popular among men, at 34 percent versus 22 percent of the women. The newspaper apps are less popular among teenagers, with a penetration of only 13 percent, and more popular among 30-64 year olds. Newspaper applications are on average used 22 days a month.

In contrast to newspapers, apps for books and magazines are not on as many smartphones. Book applications are installed on six percent of all smartphones and magazine apps twice as often with 12 percent. In contrast to newspaper apps, book and magazine apps are more popular than average among teenagers.

Note to editors

The Dutch Apps Market report is a monthly publication that provides insights into mobile applications downloaded by Dutch consumers. It includes details on the use of apps and user satisfaction. The report covers 15 communication apps (including WhatsApp, Facebook and Snapchat), eight mobile banking apps (including ING Mobiel Bankieren and Rabobankieren), 13 video apps (including FOX Sports GO, Netflix and RTL XL) and 21 gaming apps (including Candy Crush (Soda), Angry Birds, Hayday and Wordfeud). The data originates from the Telecompaper Consumer Panel, which surveys 1,750 Dutch consumers each month. The price of the report is EUR 3,950.

It is also possible to purchase a specific part of the report, for example only the part on banking apps. If you are interested in a specific section, please contact us at research@telecompaper.com.

Telecompaper

Telecompaper is a respected, independent market researcher and news agency focusing on the national and international Technology, Media and Telecom (TMT) sector. Telecompaper provides its customers with information, insight, analysis and news. National and international businesses, organisations and government bodies use our information to make decisions across all organisational levels and to help develop their policies. For more information, please visit our website at www.telecompaper.com.

Contact 

Rianne Bosman
Market researcher
Tel: 030 6349600030 6349600
Email: rianne@telecompaper.com




Categories: Mobile
Countries: Netherlands



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