This research brief focuses on mobile promotions and mobile media spending by operator in the Netherlands. The info is shown over the past seven quarters and is based on findings from Telecompaper's Mobile Promotions Database and Mobile Media Spending Database. The first database tracks active promotions of mobile services on a weekly basis, while the Media Spending database monitors all above-the-line marketing activities of telecom providers (fixed and mobile), retailers, equipment makers, content providers. According to Telecompaper's promotions database, Vodafone and T-Mobile remained the most promoted operators over the past seven quarters. Vodafone was by far the most promoted operator during Q4 2011. In terms of mobile spending all operator brands spent the most above the line (newspapers, TV, radio, magazine, outdoor & internet) in Q2 2011 and the least in the fourth quarters in 2010/2011.
