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Data Source

Dutch Mobile Tracker

Data Source, published: March 2014

Telecompaper launched tp:mobiletracker in 2013. This tool looked at real-life data (3G/Wi-Fi) usage on smartphones of 1,000 consumers for both smartphone and tablets. Traffic is monitored for apps and webbased traffic. We stopped this product in August 2015, but data is still available. Since 2015 we use our Consumerpanel to monitor Apps and user behaviour. 

For the tool tp:mobiletracker we work with QD technology of Wakoopa and Panelclix for the respondents. We use Wakoopa's QD technology to monitor real-life data traffic from on average 1,000 respondents. Panelclix is responsible for selecting and monitoring the respondents. We built a customized interface with Wakoopa's dBase to make sure tp:mobiletracker database get's a nightly update of all data added, allowing us to deliver reports with only a few days delay.

Below is an example of the kind of insight that is made possible with tp:mobiletracker

 

The consumer is using his/her smartphone for more than just calling or texting. The tool we built allows us to monitor all data traffic generated by the smartphone and/or the owner. The following parameters are captured:

  • OS name,
  • OS version (Android only),
  • device model (Android only),
  • app name, app start time,
  • app duration, web URL,
  • web start time,
  • web duration,
  • Wi-Fi or 3G connectivity,
  • data usage (MB).
  • ...more....

We match the app and data information against our own Consumer panel to add additional information like gender, age, type of subscription and provider.

Please contact us, if you want to have more information.

Specifications

Research Type Overview
Published 25 Mar 2014
Geographic Scope   
Editions
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