EU Mobile Benchmark 2016 Q1

This EU Mobile Benchmark report compares and analyses nearly 1,700 mobile packages across 16 countries European countries (Austria, Belgium, Denmark, Finland, France, Germany, Greece Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and UK).

A matrix was built based on ranges of monthly minutes and MBs offered. SMS has been excluded, as the majority of plans already offered (near) unlimited SMS. To account for more than just the headline cost of minutes and megabytes a total cost of ownership (TCO) approach has been used, which amongst others includes promotions and the cost of handsets.

All MNOs, second brands where relevant and one MVNOs was included. Data was collected during Jnauary - March 2016 from the providers' websites. The team has assumed an 'average' consumer who is looking for a post-paid plan with a top of the range handset or alternatively for a SIM-only plan.

When buying a corporate edition (11-50 readers) the accompanied excel is free of charge. Excel file -which can also be bought separately see link- covers all the packages used in the analysis with the following details: name provider, name plan, type of plan, contract duration, which handset included, monthly price, promotional price, duration of promotion, calculated TCO in EUR and EUR PPP, set-up costs, cost of handset, number of minutes, SMS and MBs included. This report edition provides data and analysis of the high-end smartphone and Sim-only choices. Details of all four handset choices as previously recorded are included in the pricing database until Q1 2015. The data for Q3 2015 onwards covers the details of the Sim-only plans and plans including a high-end handset.