0
Research Brief

European MBB tariffs continue to vary significantly- Swiss Highest and UK lowest

, published: January 2013
Add to cart
€ 495
Mobile broadband (MBB) adoption continues to increase globally and in Europe. Related mobile data traffic continues to double each year and is expected to increase even further; Ericsson predicts a 12-fold rise worldwide between 2012 and 2018. This is fuelled by notebooks/netbooks, and the continuously growing penetration of tablets and smartphones is driving further growth. However, this exponential rise in data traffic has not generated a proportional increase in revenue for mobile network operators.

Pricing levels and adoption continue to vary significantly in Europe. In the past affordable 'all you can eat' and unlimited packages (with no cap) were the norm in order to spur demand for mobile data. Now, the majority of operators are shifting to tiered or capped plans, or adding maximum usage or speed caps to so-called 'unlimited' plans. More than ever operators are in need of new mobile data pricing models, in order to fund the future development of their networks and sustain further growth.

This research brief analyses operators' MBB offerings for laptop/netbook devices across 16 Western European countries during the fourth quarter of 2012. A separate research brief is dedicated to special iPad/tablet-only packages.

The main conclusions are that average monthly MBB tariffs continue to vary significantly across the different countries of Western Europe, and range from EUR 16 in the UK up to EUR 33 in Switzerland (monthly average prices excluding VAT). In the Netherlands, the average price has come down from being the highest in Q1 2009 to the middle (8th) in Q4 2012. Dutch MBB penetration via notebook/tablet remains limited, but has almost doubled in the past two years to around 6.6 percent of the population.

Specifications


Add to cart
€ 495

Related Products

Mobile Broadband tariffs continue to vary significantly in WE

5 Jul 2012 | Austria | Brief

Mobile broadband (MBB) adoption continues to grow and is approaching a mass-market service in Europe. Mobile data traffic...



Why our clients chose Telecompaper

1. Unique Sources

Over the years we have built up multiple unique sources of information we can use.


2. Customized

We understand your specific business needs and can provide you with customized information.


3. Independent

As a company we operate independently and objectively.


4. Specialized

By our unique focus on the telecommunications industry, we have become specialists in this particular field.


5. Quick results

Using our multiple data sources we are able to quickly provide you with te requested information.


6. Accurate

Our experienced researchers and editors are trained to work fast and accurately.

More information about our research? Call us +31 30 634 96 00 or send an email