Interest in (paid) commercial-less TV

Chart, published: November 2011
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This chart shows the interest of consumers in watching TV without commercials. The question asked was: "Are you interested in watching Dutch TV without commercials? If so, how much would you pay for it?". The answers consumers could choose between were: Interesting, but would not want to pay; Interesting, willing to pay 5/10/15/20 EUR extra a month; Not interesting, I like advertising; Not interesting, I do other useful things in commercial break; Not interesting, consider cancelling TV subscription; Not interesting because of other reason. The answers: "I don't know, and I don't pay the bill" have been excluded. The results of the total market are shown as well as the results per age (15-19, 20-29, 30-39, 40-49, 50-59, and 60-64), and the result per type of TV connection (cable with Digital TV, cable with analogue TV, Digitenne, Sattelite, (A)DSL / Internet, and Fiber). Source: Telecompaper Consumer Panel. The survey data is from October 2011 (n=1,918).


Research Type Survey
Published 14 Nov 2011
Pages 1
File Type PDF
Size 25kb
Geographic Scope    Netherlands
Editions Broadcast
Topics Market research / news, Broadcast, Research

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€ 295

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