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Research Brief

Mobile retail commission system difficult to change

, published: September 2008
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Dutch mobile network operators, particularly KPN and T-Mobile, have been trying to change the system of commissions paid to dealers for signing up new subscribers. Looking at the operators' subscriber acquisition and retention cost figures, it's clear that commissions and handset subsidies have come down since 2006. Operators seem to have re-focused their commissions on high-value ARPU customers, rather than on general customer volumes. Retailers still use commissions to offer free gifts, such as laptops and navigation units, when a customer signs up for a mobile service. Telecompaper expects that while commissions will never disappear, as they are a good marketing tool to spur sales, the focus of payments will move from transactions to services offered.

Specifications

Research Type Overview
Published 01 Sep 2008
Pages 2
File Type PDF
Size 51kb
Geographic Scope    Netherlands
Editions Mobile
Topics Distribution, GPRS, EDGE, GSM, 3G, Consumer, Enterprise, HSPA
Companies KPN, T-Mobile, Vodafone

Add to cart
€ 120



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