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Research Brief

Mobile TV remains niche market

, published: September 2008
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T-Mobile Netherlands is now also offering mobile TV services, following rival KPN which started its mobile TV service in June. The difference between the two newly introduced mobile TV offers is that T-Mobile, like Vodafone, uses its UMTS/HSDPA network and KPN launched a new DVB-H network especially for TV signals. Dutch operators are trying to reach customers and in a broader perspective, in Europe several initiatives have been started. The big sporting events, the European football championships and the Olympic Games, have been very suitable for mobile TV launches and many new customers have tested the services. Easy-to-use trials offer mobile TV with a standard handset without requiring any additional costs for a specific DVB-H phone. Besides the handset limitation customers are probably more interested in Video-On-Demand instead of watching broadcast channels. No matter how, in the long term mobile TV shall be mainly to kill time and will not become a mass market product.

Specifications

Research Type Analysis
Published 02 Sep 2008
Pages 4
File Type PDF
Size 55kb
Geographic Scope    Austria, Germany, Italy, Netherlands
Editions Broadcast, Mobile, Wireless
Topics Market research / news, Standardisation, Technology development, Television, Wireless, Broadcast, Wholesale, Enterprise, Research
Companies KPN, Orange Austria, T-Mobile, T-Mobile Netherlands, Vodafone

Add to cart
€ 120



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