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Research Brief

Outlook for Nokia N-Gage troublesome

, published: September 2004
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€ 90
This research brief reviews the market introduction of Nokia N-Gage, and the success of Nokia so far in entering the highly competitive portable games market. Although Nokia shipped one million N-Gage game decks; sales of N-Gage are disappointing, and the outlook is worrisome, as Nokia has one year left to reach its six million target. With a dropping growth rate, and facing new competition from the new portable devices of Nintendo and Sony, mobile gaming as a future revenue source for Nokia, might run dry. From the start the N-Gage lacked a competitive price tag, and user friendliness was low. Also the target market of 18-35 ages is not the segment turning in the biggest revenue. However Nokia is committed to support the N-Gage at least until November 2005.

Specifications

Research Type Analysis
Published 08 Sep 2004
Pages 6
File Type PDF
Size 67kb
Geographic Scope    World
Editions Mobile, Wireless
Topics Market research / news, Sales figures, Consumer devices/equipment, GPRS, GSM, Games, Consumer, Product, Handsets

Add to cart
€ 90



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