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Research - Advertising services

By collecting data from various sources, such as our Consumer Panel and Mobile Tracker, we are able to continuously track short and long term trends in the telecommunications market. With this information we compile different kinds of reports about various subjects, spread out across different markets and countries. This research can provide you with the data you need to support your business.

These reports come in various shapes and sizes, such as research briefs, quarterly reports, competitive updates, promotions updates and regularly updated company profiles. Subjects covered are, for example, the Dutch FTTH market, the pricing of mobile packages across Europe, the pricing of broadband in Western Europe and international roaming habits.

Below you can find a complete list of the research reports we have published. If you need a customized answer, please consult the Custom Research page.

To view our upcoming research for all editions, or per edition, please tick the box 'Include future research'.


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Vodafone NL Consumer

10 Oct 2018 - CP12002- Vodafone Consumer - Profile - Marion ter Welle - Mobile

This company profile analyses Vodafone Consumer's activities in the Netherlands. The newly formed VodafoneZiggo JV is discussed but as the propositions are still marketed separately to consumers, this profile focuses on the Vodafone offerings. The report contains information on Vodafone Netherlands' current position and strategy. It discusses the company's latest financial figures and gives an overview of its current network. The report provides details of the product portfolio of Vodafone ...

Vodafone NL Consumer

04 Oct 2017 - CP12002 - Vodafone Consumer - Profile - Marion ter Welle - Mobile

This company profile analyses Vodafone Consumer's activities in the Netherlands. The newly formed VodafoneZiggo JV is discussed but as the propositions are still marketed separately to consumers, this profile focuses on the Vodafone offerings. The report contains information on Vodafone Netherlands' current position and strategy. It discusses the company's latest financial figures and gives an overview of its current network. The report provides details of the product portfolio of Vodafone ...

Vodafone NL Consumer

02 Mar 2017 - CP12002 Vodafone Consumer - Profile - Marion ter Welle - Mobile

This company profile analyses Vodafone Consumer's activities in the Netherlands. The newly formed VodafoneZiggo JV is discussed but as the propositions are still marketed separately to consumers, this profile focuses on the Vodafone offerings. The report contains information on Vodafone Netherlands' current position and strategy. It discusses the company's latest financial figures and gives an overview of its current network. The report provides details of the product portfolio of Vodafone ...

Vodafone NL Consumer

13 Sep 2016 - CP12002 - Vodafone Consumer - Profile - Marion ter Welle - Mobile

This company profile analyses Vodafone Consumer's activities in the Netherlands. The report contains information on Vodafone Netherlands' current position and strategy. It discusses the company's latest financial figures and gives an overview of its current network. The report provides details of the product portfolio of Vodafone Consumer. It looks at the market in which Vodafone operates as well as its competitors. Furthermore the profile reports on Vodafone Consumer' marketing activities, ...

Vodafone Consumer NL

22 Jul 2015 - CP12002 - Profile - Alejandra van de Roer - Mobile

This company profile analyses Vodafone Consumer's activities in the Netherlands. The report contains information on Vodafone Netherlands' current position and strategy. It discusses the company's latest financial figures and gives an overview of its current network. The report provides details of the product portfolio of Vodafone Consumer. It looks at the market in which Vodafone operates as well as its competitors. Furthermore the profile reports on Vodafone Consumer' marketing activities, ...

Willingness to receive commercial text messages in exchange for a lower monthly fee

20 Jan 2011 - CH21101 - Chart - Tine Niezink - Mobile

This chart shows for what discount people would accept commercial text messages. More than 6000 Dutch consumers have been questioned. Survey period July - November ...

33% of consumers willing to accept SMS ads in exchange for discount

12 Oct 2010 - RB21029 - Brief - Bram Semeijn - Mobile

Mobile advertising seems to be a good marketing tool, but so far few initiatives have been successful. In this brief we discuss consumers' interest in receiving commercials/ advertisements on their mobile phone in exchange for discounts, based on results from Telecompaper's consumer panel. According to the panel only 33 per cent of consumers want to receive SMS commercials in exchange for a discount. Advertisement in apps was even less appreciated: 22 per cent of al consumers wanted to receive ...

Google TV: lots to offer

09 Jun 2010 - RB21015 - Brief - Tim Poulus - Broadcast, Internet

In our third Research Brief devoted to Connected TV and over-the-top (OTT) content, we examine the characteristics and chances for Google TV. While the video market is exploding, new players enter the market and convergent offerings contribute to complexity. The most important driver for OTT, or the Connected TV, is the growing amount of available content. The couch potato issue is OTT's fiercest inhibitor. Google TV is an open platform that is brought to market with a large number of ...

Google's 'acquhires' to enhance portfolio

04 May 2010 - RB21009 - Brief - Tim Poulus - Broadcast, Internet, Mobile

Google has acquired a dozen companies within the last six months. Takeovers have become an integral part its strategy and fortifies a wide variety of capabilities. In this research brief we look at the acquisitions since November 2009 and categorise them. Google is no longer focused on the computer alone, and now appears to focus on all 'three ...

OTT: distribution as a scenario for operators

17 Feb 2010 - RB21004 - Brief - Tim Poulus - Broadcast, Internet

TV operators have several options for differentiation. In this brief, we focus on differentiation based on the content portfolio. Over-the-top (OTT) is explored as a content source. True integration of broadcast and broadband content could be a logical next step for OTT to evolve towards, which would be of interest to the incumbents on the broadcast market. OTT content is offered through an evolved media player device, which may ultimately become the central home Media Gateway, as a hub between ...

MWC Barcelona: enabling mobile broadband

25 Feb 2009 - RB29007 - Brief - Alejandra van de Roer, Tim Poulus - Mobile

The Mobile World Congress in Barcelona, the world's biggest annual trade show for the wireless industry, featured prominent chief executives representing leading mobile operators, as well as handset (and laptop) manufacturers, infrastructure and software vendors, and content and application developers from across the world exhibiting their products and services. Notable for its absence was Apple, who prefers to unveil its products at its own Macworld events. The highlights at this MWC included ...

24% of Dutch consumers interested in mobile advertising

15 Oct 2008 - RB28031 - Brief - - Mobile

Based on a survey among 1,820 consumers, almost one in four Dutch consumers is interested in mobile advertising. The survey shows that men and youngsters are more receptive to mobile advertising. In the group aged 18 or below, 35 percent is positive about receiving advertising on their mobile phone. Furthermore, 80 percent of the interested consumers want something in return for allowing mobile ads. About 20 percent of the consumers said they are willing to buy a new handset or even switch ...

Blyk, a MVNO with a unique but yet unproven proposition

05 Feb 2008 - RB208003 - Brief - Wilma Bekx - Mobile

In January 2008, Vodafone Netherlands announced the second MVNO on its mobile network and more MVNOs on the Vodafone network are expected. To survive in the crowded Dutch MVNO market, new entrants have to offer a unique proposition. Blyk will offer free calling and free SMS messages in exchange for mobile advertising. Mobile advertising, however, is still in its infancy and if it will succeed is as yet ...

Mobile advertising, a long way to go

29 Aug 2007 - RB27027vFinal - Brief - Wilma Bekx - Mobile

Mobile advertising is perceived as a new revenue opportunity by mobile operators and by companies like Google and Yahoo. Most operators are already testing various forms of mobile advertising linked to data services. However, the low uptake of mobile (data) services and low customer acceptance of mobile advertising could hamper the revenue opportunities. If customers accept mobile advertising, operators should take care that customer satisfaction and customer experience are not negatively ...

Limited revenue opportunities for mobile TV and mobile advertising

28 Aug 2007 - RMR2704 - Report - Wilma Bekx - Broadcast, Mobile

Mobile TV is one of the non voice-services mobile operators have set their hopes on to increase revenues. However, The Telecompaper research shows that customer interest in mobile TV is low. If mobile TV uptake stays limited, advertising in exchange for discounts or free services could be used to increase consumer uptake. If mobile TV uptake remains low, the service is probably not very interesting for advertising because of the limited reach. Also, consumers must accept mobile advertising ...






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