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Smartphones and tablets are no longer just for young people or business users; the mobile devices are increasingly popular across the entire population. To understand better the growing adoption of these devices, Telecompaper is introducing TP:Basics, concise quarterly overviews of smartphone and tablet ownership in the Netherlands.
This second edition reveals that 84 percent of all Dutch consumers had smartphones in 2015 Q4, it also looks at differences between:
The insightful data is targeted at businesses and organisations selling smartphones and tablets, developing apps or using mobile devices to keep in touch with customers. TP:Basics will be published twice per quarter, once on smartphones and once on tablets.
The data overviews are free to download from this page, please click on the download button. One-time free registration is required. As soons as a new edition of TP:Basics is published, you will be informed over email.
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Expertise: Consumer research, Market Survey, NPS
Expertise: Consumer Insights, OTT
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