Amazon Prime Video adds M6+ to French content catalogue
Amazon Prime Video has expanded its content library in France through a new distribution agreement with local broadcaster M6. Under this latest deal, Prime Video customers will gain direct access to more than 30,000 hours of content on M6+, the broadcaster's streaming platform, along with four linear channels (M6, W9, 6ter and Gulli). Through this partnership, M6 also aims to bolster the activities of its in-house advertising agency, M6 Unlimited.