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OnePlus: strong niche player or victim of its own success?

Tuesday 21 Oct 2014 | 12:48 CET | Commentary
OnePlus will launch in 2015 a second smartphone, called the OnePlus 2. This is expected to have a smaller screen than the 5.5-inch display of the OnePlus 1. Will OnePlus be able to survive with its exclusive sales model? Or is it trying to develop into a mainstream manufacturer? Both routes could lead to ...

OnePlus: strong niche player or victim of its own success?

Tuesday 21 Oct 2014 | 12:48 CET | Commentary OnePlus will launch in 2015 a second smartphone, called the OnePlus 2. This is expected to have a smaller screen than the 5.5-inch display of the OnePlus 1. Will OnePlus be able to survive with its exclusive sales model? Or is it trying to develop into a mainstream manufacturer? Both routes could lead to ...
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