0
Mobile & Wireless

3 Sweden launches NFC ad campaign in Stockholm subway

Wednesday 27 March 2013 | 09:14 CET | News

Mobile operator 3 Sweden launched a NFC marketing campaign on public transport in a bid to drive the technology's adoption beyond mobile payments, writes Mobileeurope.co.uk. To attract commuters who might not visit a physical outlet, 3 Sweden redesigned a Stockholm subway carriage to look like a Three retail store in cooperation with outdoor media provider Clear Channel and NFC vendor Tapit. The operator covered the walls, ceiling and windows of the carriage with posters to advertise its products and services. To take advantage of an offer, commuters need to wave their NFC-enabled smartphones against NFC touch points placed around the ads in the carriage.

3 Sweden’s head of Media Johan Markus told Mobile Europe that the campaign's aim is to explore the ways in which the operator can bring the online world into the real world in an easier way and various ways for the travellers to be able to purchase something in the subway. He added that the campaign was inspired from similar advertising campaigns that are taking place in Japan, namely in Tokyo grocery shops where customers click on a screen to pick groceries they wish to purchase.


Categories: Mobile & Wireless
Companies: 3 Sweden
Countries: Sweden
::: add a comment
This article is part of dossier

NFC


Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






Freeview
(UK) has >50 channels available versus 28 for Digitenne (Dutch equivalent)
Netherlands  |  2014 Q4

Calendar   /   Industry Events

03 Nov TelecityGroup Q2 FY2014/15
03 Nov Earthlink Q3 2014
03 Nov Ruckus Wireless Q3 2014
03 Nov DSP Group Q3 2014
03 Nov Sprint Q3 2014
03 Nov Redline Communications Q3 2014
03 Nov Crexendo Q3 2014
03 Nov AIS Q3 2014
03 Nov RAN World
03 Nov MVNO Networking Congress
04 Nov Frontier Communications Q3 2014
04 Nov Com Hem Q3 2014
04 Nov Softbank fiscal Q2
04 Nov DISH Network Q3 2014
04 Nov Motorola Solutions Q3 2014
04 Nov IP Packet Optical Convergence
04 Nov CEM World Congress
04 Nov TV Connect MENA
05 Nov Qualcomm fiscal Q4
05 Nov Sky Deutschland fiscal Q1
05 Nov CenturyLink Q3 2014
05 Nov Sierra Wireless Q3 2014
05 Nov Vonage Q3 2014
05 Nov Symantec fiscal Q2
05 Nov Interxion Q3 2014
05 Nov Cognizant Q3 2014
05 Nov AVG Technologies Q3 2014
05 Nov Level 3 Q3 2014
05 Nov Fairpoint Communications Q3 2014
05 Nov Ixia Q3 2014
::: More Calendar Items