Mobile operator 3 Sweden launched a NFC marketing campaign on public transport in a bid to drive the technology's adoption beyond mobile payments, writes Mobileeurope.co.uk. To attract commuters who might not visit a physical outlet, 3 Sweden redesigned a Stockholm subway carriage to look like a Three retail store in cooperation with outdoor media provider Clear Channel and NFC vendor Tapit. The operator covered the walls, ceiling and windows of the carriage with posters to advertise its products and services. To take advantage of an offer, commuters need to wave their NFC-enabled smartphones against NFC touch points placed around the ads in the carriage.
3 Sweden’s head of Media Johan Markus told Mobile Europe that the campaign's aim is to explore the ways in which the operator can bring the online world into the real world in an easier way and various ways for the travellers to be able to purchase something in the subway. He added that the campaign was inspired from similar advertising campaigns that are taking place in Japan, namely in Tokyo grocery shops where customers click on a screen to pick groceries they wish to purchase.
Every day we send out a free e-mail with the most important headlines of the last 24 hours. Subscribe now.
We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.
We have been keeping professionals in the telecoms industry up-to-date since 2000. Telecompaper is a well respected, independent research and publishing company focussed on the telecommunications industry.
3995 AA Houten
Phone: +31 30 6349600
Fax: +31 30 6349699
© 2000 - 2015 Telecom.paper BV. All rights reserved.
Telecompaper is a trademark of Telecom.paper BV. No part of this site can be reproduced without
the expressed permission of Telecom.paper BV. Our General Terms and Conditions can be found here.
Terms and Conditions