The number of US adults living in households with mobile phones but not landline phones has growth by 70 percent since 2010 to 44 percent, data from GfK revealed, covering the fall of 2014.
Roughly two-thirds (64%) of Millennials (born 1977-1994) are without landlines, while 60 percent of Hispanics live in mobile-phone-only homes. The figure goes to 45 percent for Generation X (born 1965-1976), 32 percent for Baby Boomers (1946-1965) and 13 percent for Pre-Boomers.
People living in mobile-only households are fairly evenly represented in the West (47%), Midwest (45%) and South (48%) but are much less prevalent in the Northeast (28%). This may be because 63 percent of adults in the Northeast live in homes with bundled digital services. By contrast, 46 percent of adults in the West live in households with bundled services, with similar percentages for the Midwest (49%) and the South (48%).
Also, while 93 percent of US adults have a mobile phone, ownership of smartphones skews heavily to Millennials (88%) and Gen Xers (79%) . The number goes to 56 percent for Baby Boomers and 20 percent for Pre-Boomers.
