0
Internet

AT&T selects BigBand for ad insertion service

Wednesday 20 July 2011 | 14:38 CET | News
AT&T Services is starting to deploy cable network equipment provider BigBand Networks' Media Services Platform (MSP) as part of AT&T U-verse TV's local ad insertion service. BigBand expects AT&T to become a material customer for the first time in the second half of this year. The Media Services Platform (MSP) service includes the preparation and transcoding of ad assets, ad splicing into linear TV streams, event reporting to traffic and billing systems, and management using BigBand's Video Management System software. The service operates within the digital domain and splices ads into streams encrypted for a range of network environments.

Categories: Internet
Companies: AT&T / BigBand Networks
Countries: United States
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






4%
of households expects to buy iPad within next 6 months
Netherlands  |  2013 Q4

Calendar   /   Industry Events

23 Apr Texas Instruments Q1 2014
23 Apr Fortinet Q1 2014
23 Apr Infinera Q1 2014
23 Apr Apple Q2 FY14
23 Apr Motorola Solutions Q1 2014
23 Apr Facebook Q1 2014
23 Apr Ericsson Q1 2014
23 Apr Polycom Q1 2014
23 Apr Crown Castle Q1 2014
23 Apr TeliaSonera Q1 2014
23 Apr China SDN/NFV Conference 2014
24 Apr Mobistar Q1 2014
24 Apr Amazon.com Q1 2014
24 Apr Netgear Q1 2014
24 Apr Freescale Semiconductor Q1 2014
24 Apr Sequans Q1 2014
24 Apr Millicom Q1 2014
24 Apr Broadcom Q1 2014
24 Apr Time Warner Cable Q1 2014
24 Apr Sonus Networks Q1 2014
24 Apr Verisign Q1 2014
24 Apr Microsoft fiscal Q3
24 Apr Bharti Infratel Q4 2013-14
24 Apr Shoretel fiscal Q3
24 Apr Mail.ru Q1 2014
24 Apr Internap Q1 2014
24 Apr MTN Q1 2014
24 Apr AltiGen Communications fiscal Q2
24 Apr Verizon Q1 2014
24 Apr Telecoms Fraud Management and Revenue Assurance World Summit 2014
::: More Calendar Items