0
Internet

AT&T selects BigBand for ad insertion service

Wednesday 20 July 2011 | 14:38 CET | News
AT&T Services is starting to deploy cable network equipment provider BigBand Networks' Media Services Platform (MSP) as part of AT&T U-verse TV's local ad insertion service. BigBand expects AT&T to become a material customer for the first time in the second half of this year. The Media Services Platform (MSP) service includes the preparation and transcoding of ad assets, ad splicing into linear TV streams, event reporting to traffic and billing systems, and management using BigBand's Video Management System software. The service operates within the digital domain and splices ads into streams encrypted for a range of network environments.


Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours. Subscribe now.

Categories: Internet
Companies: AT&T / BigBand Networks
Countries: United States
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






Ziggo 2nd largest telephony provider with 41%
Netherlands  |  2015 Q1

Calendar   /   Industry Events

31 Jul Proximus Q2 2015
31 Jul Mediatek Q2 2015
31 Jul Shentel Q2 2015
31 Jul TDS, US Cellular Q2 2015
03 Aug Suddenlink Q2 2015
03 Aug Broadsoft Q2 2015
03 Aug Limelight Networks Q2 2015
03 Aug Frontier Communications Q2 2015
04 Aug Otelco Q2 2015
04 Aug Earthlink Q2 2015
04 Aug Charter Communications Q2 2015
04 Aug Bharti Airtel fiscal Q1
04 Aug Sprint fiscal Q1
04 Aug Avaya fiscal Q3
04 Aug Cable One Q2 2015
04 Aug Liberty Global Q2 2015
04 Aug Hutchison Telecom HK Q2 2015
04 Aug Evolving Systems Q2 2015
04 Aug Comptel Q2 2015
04 Aug Internap Q2 2015
04 Aug TIM Brasil Q2 2015
05 Aug Sky Deutschland fiscal Q4
05 Aug Fairpoint Communications Q2 2015
05 Aug Motorola Solutions Q2 2015
05 Aug Dish Network Q2 2015
05 Aug AVG Technologies Q2 2015
05 Aug Aerohive Networks Q2 2015
05 Aug Interxion Q2 2015
05 Aug NTT fiscal Q1
05 Aug CenturyLink Q2 2015
::: More Calendar Items