Best Buy launches Super Bowl ad, handsets promotion

US-based retailer Best Buy launched its second ad campaign created especially for the NFL final, the Super Bowl, that took place on 5 February as well as a special week-long offer for anyone looking to upgrade to a new phone at Best Buy in 2012. Best Buy's commercial presents 10 technology innovators who have changed the way people use their phones and culminates with Best Buy's own contribution to the process. Each of these innovators is also featured in longer-form videos that premiere online on 5 February. To coincide with the mobile-centric ad, any customer who registers and then upgrades to a new mobile phone at Best Buy by 31 December 2012 will receive a USD 50 Best Buy gift card. There is no obligation once a phone number is registered. Customers must register their phone number online between 5 February and 12 February to qualify. The USD 50 gift card offer is valid on Verizon, AT&T, Sprint and T-Mobile phones activated with a new two-year agreement at Best Buy or online at BestBuy.com (excluding T-Mobile activations requiring a deposit). Once signed up, consumers will have until the end of the 2012 calendar year to purchase a new mobile phone at Best Buy and receive their gift card. If they do not activate a phone within that time period, the gift card offer simply goes away. The offer is not valid in Puerto Rico.