BT will launch its biggest ever marketing campaign to promote its rapidly growing BT TV IPTV service. Adverts will appear across TV, outdoor, radio, digital and social media highlighting the features, benefits and great value of the BT TV service.
Launching on 24 September, the TV ads are set to the well-known music track, “Hey Ya!” by OutKast, and demonstrate the strength of amazing content and personalities viewers can enjoy on BT TV, ranging from Premier League football on BT Sport, to brand new US drama “Into the badlands” on AMC, exclusively from BT. Using the strapline, “A different world of entertainment”, the ads showcase a host of shows across sport, drama, kids, the latest Hollywood movies, documentaries and entertainment, all available on BT TV for an amazing price. Created by AMV BBDO, the campaign airs this 24 September. Media buying was handled by Maxus.
