Cablevision Systems said it has launched a new line of internet-focused Optimum products that provide greater choice and flexibility for the ‘cord cutter’ and ‘cord never’ generation of connectivity-minded consumers. The cable operator noted that ‘cord cutters’ and ‘cord nevers’ were those who prefer to access video through the internet. With the new line, they will be able to self-select the broadband products they want and receive over-the-air broadcast TV through a digital antenna.
The ‘cord cutter’ package provides access to high-speed broadband for a high-quality over-the-top (OTT) video experience, a digital antenna, as well as the option to add new digital streaming service HBO NOW. The deal is priced from USD 44.90 per month for the Ultra 50 service, for the first year.
The Optimum ‘Everyday Low Price’ package, designed for highly price-sensitive consumers, includes Internet Basics 5 Mbps service, Freewheel phone, and a digital antenna. It is priced from USD 34.90, standard rate.
The new product will not include Optimum TV video service but the Mohu Leaf 50 digital antenna, valued at USD 69.99, will receive available over-the-air broadcast channels. All of the new packages include unlimited access to Optimum WiFi and all Cablevision customers will have access to 24/7 local customer support.
