
South African mobile operator Cell C and Nike have joined forces to create a starter pack focused on football that will give both fans and players the chance to access multimedia information on football training and techniques. The Cell C Nike Football+ starter pack offers access to Nike Football+, a digital coaching programme aimed at players who want to improve their game, with instructions and advice from top coaches and clubs like Barcelona, Arsenal, Liverpool or Juventus. Furthermore, subscribers will gain access to exclusive downloads and Nike events. More benefits include the hosting of Nike Football content on MXit, one of the biggest South African youth portals, also open to Cell C subscribers and named Cell C Locker Room. The interactive content features news, audio, video, adverts from Nike, football leagues and live updates, scores and goal alerts. The Cell C Nike Football+ starter pack retails at ZAR 3.99 and is available nationwide.