Du to launch reality TV show for entrepreneurs

UAE operator Du said it will launch a TV show to give entrepreneurs an opportunity to turn their business ideas into reality by offering financial and professional support. Called 'The Entrepreneur', the programme is a home-grown reality TV show that intends to empower entrepreneurs to venture into creating new businesses in a sustainable manner. Conceptualised by Du, the show is aimed at both existing ventures that need recapitalisation for growth as well as those requiring start-up capital. 'The Entrepreneur' is to air on Dubai One, a part of Dubai Media as the exclusive broadcaster and du has commissioned the internationally acclaimed Sony Pictures Television Arabia as the producer of the show.