Up to 15 percent of Dutch iPhone owners spend more than four hours per day on their phone, with 25 percent spending two to four hours, according to a study by Memo2 for T-Mobile Netherlands among 1000 iPhone customers. T-Mobile NL commissioned the study ahead of the iPhone 5 launch.
In 2009, around one quarter of iPhone owners used their phone on the level of 15 times per day for mobile internet; that figure is now at 40 percent. Following standard functions such as internet, calling and sending texts, taking photos (57%), keeping up with social medi (56%) and iMessaging (46%) are favourites uses for iPhone owners. One in three could not do without GPS navigation.
The study shows brand loyalty: 95 percent said they would again choose an iPhone. More than half said that the iPhone helped them stay in better contact with family and friends. Thanks to the smartphone’s capabilities, users make less use of their PC laptop (55%) and camera (52%). A fifth said they also watch less television.
Women make more use than men of social apps ((73%) and of games (57%). Men like informative apps such as those offering news (75%), weather and traffic (70%), navigation (47%) and financial applications (46%). Nearly half of men said that the iPhone has helped them combine combine work and private life more easily.
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