EBU issues guidelines for connected TV

The European Broadcasting Union has adopted its 'Principles for Internet-Connected and Hybrid Television'. According to the industry group, these can help broadcasters deliver lower costs, greater choice and a better viewing experience for consumers. It called on all stakeholders to support and respect the principles. The EBU believes that new hybrid systems will only deliver their full potential if they use technology that is harmonized across Europe and allows broadcasters and other content providers to link broadcast and on-demand content such as catch-up TV. In addition, content must be easily accessible and displayed as the broadcaster intended. Other issues raised in the policy document include the preservation of a safe viewing environment, including the protection of minors and copyright and data protection.