Ericsson launches Telecom CRM

Ericsson has launched a product called Ericsson Telecom CRM, which integrates CRM and billing. The launch is the result of the strategic alliance between Ericsson and Microsoft that was announced at Mobile World Congress 2011. Ericsson Telecom CRM will enable operators increase customer satisfaction particularly in the areas of sales and customer care. The product renders billing and subscriber data and functionality. Ericsson Telecom CRM 1.0 is a customer relationship management product tailored to meet the needs of the telecommunication industry, based on Microsoft Dynamics CRM 2011 and integrated with Ericsson's BSCS Ix convergent billing service.