0
Mobile & Wireless

Etisalat to roll out augmented reality Ogle application

Friday 30 November 2012 | 14:28 CET | News
UAE operator Etisalat said it has partnered with Ogle Middle East, to roll out the Ogle application to its more than 100 million mobile subscribers across the Middle East and Africa. The operator said the partnership will harness technology from Aurasma, an Augmented Reality platform. Augmented Reality or (AR) is an innovative technology that transforms images and objects including brochures, packaging, tickets or any form of printed media into actual videos or 3D animations. Customers within the Etisalat footprint will be able to access more information such as videos, television commercials, discover discounts or even win prizes by 'ogling' a voucher, or advertisement with the app on their iOS and Android smartphones and tablets.


Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours. Subscribe now.

Categories: Mobile & Wireless
Companies: Etisalat
Countries: Africa / Middle East / United Arab Emirates
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






238 minutes
Dutch consumers watch 238 minutes of video content a day
Netherlands  |  2014 Q4

Calendar   /   Industry Events

03 Aug Limelight Networks Q2 2015
03 Aug Frontier Communications Q2 2015
03 Aug Broadsoft Q2 2015
03 Aug Suddenlink Q2 2015
04 Aug Cable One Q2 2015
04 Aug Liberty Global Q2 2015
04 Aug Comptel Q2 2015
04 Aug TIM Brasil Q2 2015
04 Aug Internap Q2 2015
04 Aug Otelco Q2 2015
04 Aug Earthlink Q2 2015
04 Aug Charter Communications Q2 2015
04 Aug Sprint fiscal Q1
04 Aug Avaya fiscal Q3
04 Aug Bharti Airtel fiscal Q1
04 Aug Hutchison Telecom HK Q2 2015
04 Aug Evolving Systems Q2 2015
05 Aug AVG Technologies Q2 2015
05 Aug Motorola Solutions Q2 2015
05 Aug Dish Network Q2 2015
05 Aug Interxion Q2 2015
05 Aug CenturyLink Q2 2015
05 Aug NTT fiscal Q1
05 Aug Aerohive Networks Q2 2015
05 Aug Sky Deutschland fiscal Q4
05 Aug Fairpoint Communications Q2 2015
05 Aug Mitel Q2 2015
06 Aug Netia Q2 2015
06 Aug HTC Q2 2015
06 Aug Novatel Wireless Q2 2015
::: More Calendar Items