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Mobile & Wireless

Etisalat to roll out augmented reality Ogle application

Friday 30 November 2012 | 14:28 CET | News
UAE operator Etisalat said it has partnered with Ogle Middle East, to roll out the Ogle application to its more than 100 million mobile subscribers across the Middle East and Africa. The operator said the partnership will harness technology from Aurasma, an Augmented Reality platform. Augmented Reality or (AR) is an innovative technology that transforms images and objects including brochures, packaging, tickets or any form of printed media into actual videos or 3D animations. Customers within the Etisalat footprint will be able to access more information such as videos, television commercials, discover discounts or even win prizes by 'ogling' a voucher, or advertisement with the app on their iOS and Android smartphones and tablets.

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Categories: Mobile & Wireless
Companies: Etisalat
Countries: Africa / Middle East / United Arab Emirates
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