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Flingo, Innovid partner for Smart TV advertising

Friday 18 January 2013 | 20:33 CET | News
Publisher of Smart TV apps, Flingo has announced a partnership with pioneering video technology platform, Innovid to offer advertisers pre-roll video ads on Smart TVs. Innovid's iRoll transforms video units into interactive experiences and offers a full suite of formats and advanced features. By bringing iRoll formats to Samba, Flingo's interactive TV platform, marketers now have the ability to turn the traditional TV advertising experience into a two-dimensional communication that rewards consumer attention. Innovid's iRoll formats allow marketers to insert interactive elements in video, facilitating immersive exploration of brands and products and authentic assessment o consumer interest. Samba enables advertisers to build a direct relationship with viewer and present additional information and targeted offers directly to the TV itself or any other device synchronised with the TV.

Categories: Broadcast & Satellite / Internet
Companies: Flingo
Countries: World
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