0
Internet

Flingo, Innovid partner for Smart TV advertising

Friday 18 January 2013 | 20:33 CET | News
Publisher of Smart TV apps, Flingo has announced a partnership with pioneering video technology platform, Innovid to offer advertisers pre-roll video ads on Smart TVs. Innovid's iRoll transforms video units into interactive experiences and offers a full suite of formats and advanced features. By bringing iRoll formats to Samba, Flingo's interactive TV platform, marketers now have the ability to turn the traditional TV advertising experience into a two-dimensional communication that rewards consumer attention. Innovid's iRoll formats allow marketers to insert interactive elements in video, facilitating immersive exploration of brands and products and authentic assessment o consumer interest. Samba enables advertisers to build a direct relationship with viewer and present additional information and targeted offers directly to the TV itself or any other device synchronised with the TV.

Categories: Broadcast & Satellite / Internet
Companies: Flingo
Countries: World
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






19 hours
Dutch triple-play consumers spend on average 19 hours per week on the internet
Netherlands  |  2014 Q2

Calendar   /   Industry Events

30 Oct Time Warner Cable Q3 2014
30 Oct BT fiscal Q2
30 Oct American Tower Q3 2014
30 Oct CEVA fiscal Q4
30 Oct Teleste Q3 2014
30 Oct Megafon Q3 2014
30 Oct Ceragon Networks Q3 2014
30 Oct MaxLinear Q3 2014
30 Oct Crown Castle Q3 2014
30 Oct Inteliquent Q3 2014
30 Oct Brightcove Q3 2014
30 Oct Intelsat Q3 2014
30 Oct Samsung Electronics Q3 2014
30 Oct InterDigital Q3 2014
30 Oct Ikanos Communications Q3 2014
30 Oct Pctel Q3 2014
30 Oct Opera Software Q3 2014
30 Oct Linkedin Q3 2014
30 Oct Alcatel-Lucent Q3 2014
30 Oct Telematics West Coast
30 Oct Report: EU Mobile Benchmark Q3 2014
31 Oct KDDI fiscal Q2
31 Oct NTT Docomo fiscal Q2
31 Oct Ntelos Q3 2014
31 Oct HTC Q3 2014
31 Oct Sony fiscal Q2
31 Oct TDC Q3 2014
03 Nov Ruckus Wireless Q3 2014
03 Nov MVNO Networking Congress
03 Nov RAN World
::: More Calendar Items