Mobile & Wireless

Fujitsu chooses France for foreign launch of senior phone

Monday 18 February 2013 | 12:58 CET | News

Fujitsu said it plans to launch its first smartphone for seniors, the Stylistic S01, in France through Orange in the second half of the year. Nikkei reports that, if successful, the company could extend the product to the other European markets and even to the US. Fujitsu currently sells no mobile phones outside Japan except on a trial basis in China, but is facing saturation in its domestic market. The company has still not announced intentions to ship high-end smartphones abroad.

The new phone is expected to be more innovative than the senior phones currently on the market, which use bigger keys and a limited number of functions. Its screen requires users to apply the same level of pressure to on-screen icons as they would to buttons on a keypad to avoid inadvertent touches. The advanced audio features are already in use in the Japanese version of the phone, called Raku-Raku ("easy-easy"), which Japanese operator DoCoMo introduced in 2001 and has sold over 20 million units, according to Orange France. The Stylistic 01 is Orange's name for Fujitsu's Raku-Raku F-12D device. It runs Android 4.0 and features more visible icons, improved sound and a pedometer. It is even possible to slow down the speaker's voice, writes Les Echos.

Nikkei adds that Fujitsu is targeting France due to the growing use of smartphones by seniors in the country. Fujitsu aims to sell several thousand mobile phones in China and the same number in France in the first year. Orange France confirmed that the new phone would be available in 1 June. It will include Orange services such as Orange Cineday 2-for-1 cinema entries and the Orange et Moi account management app.

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Categories: Mobile & Wireless
Companies: Fujitsu / Orange Business France
Countries: France / World
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