Genband unveils GENVelocity Marketing Assistance Program

IP equipment developer Genband has launched the GENVelocity Marketing Assistance Program, designed to enable customers expand service offerings and launch Genband-powered IP services. With the GENVelocity Marketing Assistance Program, telecommunications operators, resellers, partners and enterprise customers can use Genband's expertise in planning, marketing, training and deploying products across differentiated service offerings. Genband's marketing assistance programme encompasses multiple product lines including the A2 Communications Application Server, S3 Session Border Controller and the C15 Compact Softswitch. Genband customers have access to professionally produced marketing materials and toolkits to customise and rebrand for company deployment. Service providers can use GENVelocity's tools for planning and implementing customer events and marketing campaigns and increase salesforce through sales training, sales tools and presentation materials. The GENVelocity programme offers non-chargeable, self-service items that customers can download and rebrand using common desktop applications and also provides fee-based services for sales training, sales engineering training, consulting and professional services.