GiffGaff launches new marketing campaign

UK community-run MVNO GiffGaff, which uses the network of O2, has launched an unlock advertising campaign, created by digital agency Albion London. The campaign features Keith and Orville singing a musical tribute to the mobile network with the tagline 'unlock your phone and unlock a chicken'. The two-minute video shows them doing a rap about how other networks lock users into contracts like battery chickens. The campaign launches on 08 February, and giffgaff are working in partnership with the Wood Green Animal Shelter to re-home battery hen chickens when new giffgaff SIM cards are activated.