TrendForce estimates Chinese smartphone shipments will exceed 200 million units in 2012, nearly 30 percent of the global shipment forecast. Of the Chinese brands, ZTE and Huawei’s combined smartphone shipments will reach 65 million units in 2012, accounting for 30 percent of total shipment volume for Chinese smartphone makers.
Currently, there is a plethora of high-end smartphones available, but Apple and Samsung products continue to dominate the market. Together, the manufacturers’ devices are expected to account for 50 percent of global smartphone shipments, at 330 million units, in 2012. With the arrival of the iPhone 5 in the third quarter, Apple saw record-breaking pre-orders. iPhone 5 shipments are estimated to hit 45 million units in the fourth quarter, pushing the total iPhone sales forecast above 120 million units for this year. Samsung’s Galaxy series has experienced similar popularity around the globe, with 2012 sales projected to exceed 200 million units, nearly 30 percent of global smartphone shipments.
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