0
Mobile & Wireless

Mobile advertising market to quadruple by 2017

Monday 30 September 2013 | 11:58 CET | News

Investments in mobile advertising will increase to USD 59.7 billion in 2017, a figure four times higher than for this year, said UK-based eMarketer in its Global Media Intelligence (GMI) report.  Despite the prospect of good business in the future, an analysis of the current situation shows that revenues are growing at a slower pace in 2013, with an estimated growth of 2.8 percent compared with last year.

The most cautious markets are Eastern Asia and Western Europe, which will only grow 0.7 percent and 0.9 percent respectively. The regions that will expand the most are Latin America and Central and Eastern Europe, with 5.8 percent and 10 percent.

About 299.5 million people in Latin America, or 50 percent of the total population, should have access to the internet in 2013. In 2008, only 26.7 percent of Latin Americans were internet users. At least 414 million people will have a mobile phone and at least 111.6 million will have smartphones.

Despite the large number of consumers, the continent accounts for a small slice of  international expenditures on digital advertising (3.5%) and on mobile devices (less than 1%). The list of the biggest spenders in advertising per inhabitant is led by Australia (USD 582), followed by the UK (USD 540), Norway (USD 535) and the US (USD 404).


Categories: Mobile & Wireless
Countries: World
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






69% of Telfort triple play packages are bought online
Netherlands  |  2014 Q2

Calendar   /   Industry Events

21 Oct Verizon Q3 2014
21 Oct Comptel Q3 2014
21 Oct Broadcom Q3 2014
21 Oct Broadband World Forum
21 Oct Iran Telecoms & IT 2014 Global Summit
21 Oct Customer Experience Management in Telecoms
22 Oct EE Q3 2014
22 Oct DTAC Q3 2014
22 Oct Turk Telekom Q3 2014
22 Oct NXP Semiconductors Q3 2014
22 Oct AT&T Q3 2014
22 Oct EMC Q3 2014
22 Oct Polycom Q3 2014
22 Oct Millicom Q3 2014
22 Oct Espial Q3 2014
22 Oct Orange Polska Q3 2014
22 Oct Logitech Q3 2014
22 Oct Infinera Q3 2014
22 Oct Fortinet Q3 2014
23 Oct Rogers Communications Q3 2014
23 Oct ADVA Optical Networking Q3 2014
23 Oct Nokia Q3 2014
23 Oct Altera Q3 2014
23 Oct Sonus Networks Q3 2014
23 Oct Sequans Communications Q2 2014
23 Oct Tele2 Q3 2014
23 Oct Telekom Austria Q3 2014
23 Oct America Movil Q3 2014
23 Oct Orange Q3 2014
23 Oct 2nd Enterprise Mobility China Summit 2014
::: More Calendar Items