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Mobile & Wireless

Mobile advertising market to quadruple by 2017

Monday 30 September 2013 | 11:58 CET | News
Investments in mobile advertising will increase to USD 59.7 billion in 2017, a figure four times higher than for this year, said UK-based eMarketer in its Global Media Intelligence (GMI) report. In 2013, growth is estimated at 2.8 percent compared with last year. The most cautious markets are Eastern Asia and Western Europe, which will only grow 0.7 percent and 0.9 percent respectively. The regions that will expand the most are Latin America and Central and Eastern Europe, with 5.8 percent and 10 percent.

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Categories: Mobile & Wireless
Countries: World
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