Mobile advertising market to quadruple by 2017

Monday 30 September 2013 | 11:58 CET | News
Investments in mobile advertising will increase to USD 59.7 billion in 2017, a figure four times higher than for this year, said UK-based eMarketer in its Global Media Intelligence (GMI) report. In 2013, growth is estimated at 2.8 percent compared with last year. The most cautious markets are Eastern Asia and Western Europe, which will only grow 0.7 percent and 0.9 percent respectively. The regions that will expand the most are Latin America and Central and Eastern Europe, with 5.8 percent and 10 percent.

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Countries: World
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Online advertising to grow by 16% a year until 2016 - study

Published 09 Apr 2014 22:02 CET | World
Global advertising expenditure is projected to rise by 5.5 percent this, year by 5.8 percent in 2015 and by 6.1 percent in 2016, ...

83% of Latin Americans want to purchase via mobile phone

Published 30 Sep 2013 11:10 CET | Latin America
In Latin America, 83 percent of consumers plan to buy products and services through their mobile devices, according to research ...

Pay-TV, mobile marketing boost UK ad market - study

Published 30 Sep 2013 10:46 CET | United Kingdom
The latest report from ZenithOptimedia forecasts that the total UK ad market will grow by 2.9 percent to GBP 12.58 billion in ...

LatAm smart card shipments to hit 1 bln units in 2015

Published 26 Sep 2013 19:26 CET | Latin America
Total smart card shipments across Latin America will increase from 752 million in 2013 to 1.15 billion in 2018, according to a ...

Brits trust word-of-mouth, opt-in e-mail ads - survey

Published 19 Sep 2013 10:58 CET | United Kingdom
The majority (81%) of UK consumers trust word-of-mouth recommendations from friends and family, according to a new global study ...

EUR 4.5 billion
Mobile service revenues
United Kingdom  |  2016 Q2

Calendar   /   Industry Events

23 Oct Iran ICT Forum
24 Oct MTN Q3 trading update
24 Oct Knowles Q3 2016
24 Oct T-Mobile US Q3 2016
24 Oct The Tech Expo 2016
24 Oct Broadband Forum meeting
24 Oct Intel Capital Global Summit
25 Oct Akamai Technologies Q3 2016
25 Oct Millicom Q3 2016
25 Oct Apple fiscal Q4
25 Oct Corning Q3 2016
25 Oct Telefonica Brasil Q3 2016
25 Oct Orange Q3 2016
25 Oct Sprint fiscal Q2
25 Oct AT&T Q3 2016
25 Oct HTC Q3 2016
25 Oct CME Q3 2016
25 Oct Juniper Networks Q3 2016
25 Oct Pandora Q3 2016
25 Oct RingCentral Q3 2016
25 Oct CES Unveiled Paris
25 Oct FinTech Expo 2016
25 Oct Digital TV Central and Eastern Europe
26 Oct Infinera Q3 2016
26 Oct Telefonica Deutschland Q3 2016
26 Oct Telenor Q3 2016
26 Oct Comcast Q3 2016
26 Oct F5 Networks fiscal Q4
26 Oct Logitech fiscal Q2
26 Oct Megacable Q3 2016
::: More Calendar Items