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Mobile & Wireless

Mobile broadband shifts to tiered pricing in Europe - study

Wednesday 18 January 2012 | 11:20 CET | News
Tariffs for mobile broadband on laptops, netbooks and tablets have fallen slightly in the past half year in most Western European countries, according to the latest research from Telecompaper. The average monthly cost was down in ten out of the 16 countries surveyed, although prices vary significantly still across countries. The Netherlands has moved from the most expensive in Q1 2009 to seventh place in Q4 2011. Mobile broadband prices for laptops and tablets were still the lowest in Finland, the UK and Ireland, based on the average monthly rate, while Switzerland, France and Spain remain the most expensive. In the past, unlimited, affordable subscriptions were the norm in order to stimulate use of mobile data. Today the majority of operators have switched to tiered pricing, with data allowances and speed reductions after using a certain volume of data. The huge growth in mobile broadband use, both on phones and other devices, is driving operators to develop new pricing models, in order to support further development of their networks. This means that consumers can expect to continue to pay more for data used.

Categories: Mobile & Wireless
Companies: Telecompaper
Countries: Europe
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