EE has announced a new global LTE-Broadcast Alliance with Verizon, Telstra and KT. The group's primary goal is to encourage global support for LTE-Broadcast (LTE-B) services from all device makers. LTE-B, also known as evolved Multimedia Broadcast Multicast Service (eMBMS). It allows mobile operators to send a single stream of data to all mobile users in one area, instead of sending an individual stream to each user.
In the UK, EE has tested LTE-B at the 2015 FA Cup Final at Wembley Stadium, in partnership with the BBC, allowing HD broadcast of multiple camera angles and replays to mobile devices in the stadium. In the US, Verizon has commercially deployed LTE-B service across its nationwide 4G LTE network.
In Australia, Telstra conducted world's first stadium broadcast using LTE-B in January 2014, and demonstrated the technology again at the NRL Grand Final in October 2015. In South Korea, KT became the first operator in the world to launch a commercial LTE-B service in January 2014. This service covers seven baseball stadiums and major subway lines of Seoul and Busan.
