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Mobile & Wireless

Mobile NFC transaction growth forecast scaled back

Thursday 6 December 2012 | 08:17 CET | News
While the proportion of NFC-enabled smartphones will be only marginally below previous estimates by 2017, global NFC retail transaction values are now expected to reach USD 110 billion in 2017, significantly below the USD 180 billion previously forecast, according to a report by Juniper Research. The report says that Apple's decision to omit a NFC chipset from the iPhone 5 has reduced retailer and brand confidence in the technology, leading to reduced point of sale rollouts and less NFC campaigns. This in turn is expected to generate lower NFC visibility amongst consumers and fewer

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Categories: Mobile & Wireless
Countries: World
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