0
Mobile & Wireless

Mobile NFC transaction growth forecast scaled back

Thursday 6 December 2012 | 08:17 CET | News

While the proportion of NFC-enabled smartphones will be only marginally below previous estimates by 2017, global NFC retail transaction values are now expected to reach USD 110 billion in 2017, significantly below the USD 180 billion previously forecast, according to a report by Juniper Research.

The report also shows that Apple’s decision to omit an NFC chipset from the iPhone 5 has reduced retailer and brand confidence in the technology, leading to reduced point of sale rollouts and less NFC campaigns. This in turn is expected to generate lower NFC visibility amongst consumers and fewer opportunities to make payments, threatening a cycle of “NFC indifference” in the short term.

The report found that Apple’s move would impact most dramatically on markets in North America and Western Europe, where transaction values would exhibit a “two year lag” on previous forecasts as retailers delay POS investments.

Conversely, retail transactions in NFC’s heartland in Japan and Korea are expected to experience little or no impact from the decision. It also observed that lower than expected adoption of Google Wallet allied to a delayed launch of the ISIS NFC project in the US would also have a negative effect on that market.


Categories: Mobile & Wireless
Countries: World
::: add a comment
This article is part of dossier

NFC


Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






Vodafone spends most on mobile phone advertisements (30% of gross spendings)
Netherlands  |  2014 Q1, Q2, Q3

Calendar   /   Industry Events

21 Oct Verizon Q3 2014
21 Oct Comptel Q3 2014
21 Oct Broadcom Q3 2014
21 Oct Broadband World Forum
21 Oct Iran Telecoms & IT 2014 Global Summit
21 Oct Customer Experience Management in Telecoms
22 Oct EE Q3 2014
22 Oct DTAC Q3 2014
22 Oct Turk Telekom Q3 2014
22 Oct NXP Semiconductors Q3 2014
22 Oct AT&T Q3 2014
22 Oct EMC Q3 2014
22 Oct Polycom Q3 2014
22 Oct Millicom Q3 2014
22 Oct Espial Q3 2014
22 Oct Orange Polska Q3 2014
22 Oct Logitech Q3 2014
22 Oct Infinera Q3 2014
22 Oct Fortinet Q3 2014
23 Oct Rogers Communications Q3 2014
23 Oct ADVA Optical Networking Q3 2014
23 Oct Nokia Q3 2014
23 Oct Altera Q3 2014
23 Oct Sonus Networks Q3 2014
23 Oct Sequans Communications Q2 2014
23 Oct Tele2 Q3 2014
23 Oct Telekom Austria Q3 2014
23 Oct America Movil Q3 2014
23 Oct Orange Q3 2014
23 Oct 2nd Enterprise Mobility China Summit 2014
::: More Calendar Items